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Craig Lodge

Craig Lodge - Brands | Shopper & Trade Marketing | Retail | In Trade Media | Digital Path to Purchase | Training & Skills Development

Craig Lodge's Background

Craig Lodge's Experience

General Manager: Brand & Shopper Marketing at Pick n Pay

August 2007 - August 2011

Brand & Retail Advertising, Overall Creative Direction, Trade and Shopper Marketing Strategy, In Store Media Division, Retail Brand Strategy Development, In Store Signage, Shopper Solutions, Category Merchandising and Marketing Process Design.

National Trade Marketing (Poland) at SABMiller

January 2005 - August 2007

Premium Brand Model Execution, Trade Marketing Strategy,Channel Strategy, Segmentation, Promotions, Events, In Store POS, Asset Execution, Knowledge Management, Training and Development, Information Technology Processes (CRM)

Regional Trade Marketing (Europe) at SABMiller

October 2003 - December 2004

European Consumer led Outlet Classification Strategy, European Trade Marketing Strategy Development, Global Premium Brand Operating Model, Business Planning & Marketing Process Design.

Trade Marketing Director (Romania) at SABMiller

January 2001 - September 2003

Trade Marketing Strategy, Development and Execution, Supply Chain Management, Sales Manager Development / Training, Financial Planning, Market Execution, Sales force development, CRM Tools.

Sales Manager at ABI, Coca Cola - South Africa

1995 - December 2000

Business Planning, Channel Communication and Planning, Managing Regional Sales Teams, Competitor Analysis &Account Development, Sales reporting, Financial Planning and Budgeting, Personnel Development, Market execution, Sales force Information Systems.

Key Accounts Manager at Suncrush, Coca Cola - South Africa

1992 - 1995

Managing a key account sales team,Key Account Business Planning, Competitor Activity, Key Account Customer Support

Chief Executive Officer at Brandsintrade (Pty) Ltd

2011

Brandsintrade is a Shopper, Retail and Trade Marketing Resource Agency that combines the full Consumer and Shopper Path to Purchase, Winning Strategy and Dynamic Execution to build your brand, drive profitable sales growth and deliver long term value for the retailer, brand, consumer, shopper and category.

Board Member at POPAI South Africa

2011

POPAI is dedicated to promoting marketing at retail as a powerful advertising medium being integrated into the strategic marketing mix, as retail programs deliver a combination of brand messaging and information at the critical moment of the consumer purchase decision.

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